“To get Mondo Pasta on everyone’s mind, we chose the harbor, the most frequented place in Hamburg. We put huge posters of slurping faces, turning the ropes into 20 foot noodles. “Mondo Pasta, so you can’t let go””

Via I Belive in Advertising

Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Jan Rexhausen, Doerte Spengler-Ahrens
Art Director: Pablo Schencke
Copywriter: Sergio Penzo
Photographer: Uwe Huettner